Casa Neutrale Plaza Cataluña Day & Night is Neutrale's second hospitality proposal in Madrid. With a Mediterranean soul yet established in the capital, the project advocates for a conscious and relaxed lifestyle within a tight-knit community.
With product focus as a guiding principle, the firm has expanded and translated its values into Casa Neutrale. The starting point: a speciality coffee shop close to Neutrale’s Madrid Flaship Store, in the Salesas neighbourhood. With Plaza Cataluña, Casa Neutrale wants to expand the experience to be enjoyed at any time of the day.
The establishment's floor plan is arranged to create a minimalist, clean and functional atmosphere flooded with natural light. An extensive perimeter bench ensures the openness and unity of the space, making room for vegetation. Santa Cole Ramón chairs, braided in natural cord around a light metallic structure, add versatility and casualness both indoors and outdoors.
Emphasising the direct relationship between the granite table in the centre and the large bar at the back, covered with the same rocky material, Santa Cole Lámina 165 is suspended, creating a soft reflected light.
While using distinctive visual resources in line with the other Neutrale’s venues, the project also incorporates new signs of identity, such as geometric ceramics and the use of earthy tones.
Estudio DIIR has designed each of the Neutrale and Casa Neutrale spaces, masterfully capturing the beauty of its imagery. A close collaboration revealing the strong relationship between the studio and the brand.
Casa Neutrale - All Day → Plaza Cataluña 2