In Neutrale we understand that committing to create sustainable everyday wear means we must review all the steps in our production line and implement the most innovative and beneficial techniques. Our priority is to create a shift towards a circular and closed model in which waste and energy consumption are reduced to a minimum.
This is why we’re launching the Re-evolve collection. Harnessing the latest in upcycling technology, the collection is composed of 50% organic cotton and 50% upcycled cotton from used garments and textile residue.
The Re-evolve garments contain a unique feature: a label with an opaque square. Over time and after much use and washing, the label will be rubbed off to reveal a QR code. The code will take you onto a set of simple instructions, allowing you to drop off or send us the used garment.
We’ll take care of the rest: the clothes will be disassembled and reused for future Neutrale garments. We create a closed-loop system where finally fashion and sustainability aren’t at odds with each other. Just like that, together we wiggle towards a cleaner and greener future.