Neutrale stands against Black Friday.
Data points out that retailers sell only 20-30% of their clothing at full price. One of the few explanations for this is MASS PRODUCTION. This phenomenon leads to around 12,8 million tons of clothes ending in landfills every single year. It is an opportunity for mindless, careless and reckless overconsumption.
At Neutrale we value every step of our production line and we refuse to see how nature ultimately pays for Black Friday. That is why we bring NEUTRALE REWORKS to you.
During every production we carry out, between 1-3% of the output shows dyeing problems. These products have already expended natural resources which could be used in vain. Neutrale REWORKS aims to give a new life to these items.